Tuesday, 6 November 2018



Why most trucks in Pakistan are old as hell


When out on the road of Pakistan, most trucks you'll see will probably be at least twenty years old or more. But with so many new trucks in the market... why?  


One of the most popular trucks in Pakistan



These trucks are made by Bedford. The production of the model above which is either the J5 or the J6 (We can't tell because of the excessive art) started from the late 1960s and now in as we're about to enter 2019, it still remains as one of the most valued trucks out there.


BUT WHY?  We went to an intimidating Truck expert to find out ....





                                                       The King of Trucks (Haseeb Kamal)

Bedford Trucks are

  • Good Matches for Pakistani roads

They’re able to rough it out on the half built roads of Pakistan. And they’re high, compact and durable.


  • Big payload capacity

These trucks can take on 9 tonnes easy. And for Pakistanis that means they can take much much more… I think it is agreeable to say that we’re way past the rules of the universe at this point.


  • During their assembly, restrictions were placed on other trucks  

It’s true. For some time while Bedford trucks were being assembled in Pakistan. The entry of external trucks was restricted. And in a growing country that bordered china and had the Karakoram highway being built, the truck business was lucrative.


  • Pakistani mentality

But now that new, more fuel efficient trucks have arrived why do most people still have Bedford trucks?
We believe that the Pakistani mentality of trusting the old plays a large role here. Notice that even AFTER the discontinuation of the Toyota SE Saloon (2005) people still buy it now. At one point, it made its name for being durable. And once we think that one thing works, we stick to it. We’re scared of exploring the new and unknown. Maybe rightly so because of the country’s unreliable conditions…

Anyhow, that’s the Bedford. A great truck. But do know, that there are much better new options that are out there and that the times are changing.....

Till next time :)
Ciao

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